Khadijatul Azada, affectionately known as KD, is a beacon of inspiration in the world of entrepreneurship, cultural heritage preservation, and women’s empowerment. With experiences spanning various fields, KD emerges as a dynamic force, reshaping narratives and empowering communities. Her journey began in the realm of TESL Education, where she cultivated a foundation in communication and learning methodologies.
A luminary in the field of branding and positioning, KD’s innate ability to craft compelling narratives and elevate brand identities sets her apart. Her expertise in this domain has garnered accolades and recognition, positioning her as an industry leader and sought-after consultant.
As the Founding President of WHOLE (Women Holistic Leadership) Malaysia, a purpose-driven non-profit organisation, she catalysed a movement centred on women’s leadership and holistic development. Through strategic initiatives and advocacy efforts, KD and her team champion the preservation of cultural heritage while empowering women to excel in diverse spheres of life.
KD’s passion for brand storytelling has led her to the forefront of efforts to preserve and amplify Malaysia’s cultural arts and heritage, especially traditional crafts, ensuring their relevance for future generations. She is the Head of The Silver Lining Project Malaysia 2023, Narrator and Writer for Corak Malaysia 1.0, and served as Committee Board Member for the Malaysian Craft Council from 2019 to 2023.